

77,1% Naturally origin ingredients
We consider an ingredient natural if it's 100% natural without any synthetic portion.
Vegan friendly
This product does not contain any ingredients of animal origin.
Davines Hair Quiz
Not Sure What You Need? Take Our Hair Quiz! By answering just a few short questions, you will receive a personalized haircare routine recommendation. It's the perfect tool, whether you are shopping for yourself or someone else.
Take The Quiz- Immediate enhanced shine and softness.
- Deep hydration and nourishment.
- Detangling action.
- Strong cosmetic effect from the first use.
- A delicate, sensory cleansing.
- Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
- Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
- Continue by distributing the product over the lengths, down to the ends.
- Rinse out thoroughly.
- Repeat if needed.
After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on.
Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.
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